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PSI is a registered Indian society in operation since 1988. PSI harnesses the vitality of the private sector to address the health problems of low-income and vulnerable populations. PSI, with programs in safe water, nutrition, family planning and HIV/AIDS uses social marketing to achieve positive behaviour change through the promotion of ideas, products and services supportive of better health.
PSI's social marketing activities span 22 States and Union Territories throughout India as well as the national highway system. These interventions include extensive work on HIV/AIDS/STIs, maternal and child health, and family planning social marketing campaigns.
Target Populations:
- HIV/AIDS: high risk groups such as informal and formal port workers, commercial sex workers and their clients, as well as truckers and their assistants
- Maternal and child health: children, parents of young children, and women of reproductive age
- Family planning: families, women of reproductive age and their husbands
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